UXBRIDGE, UK — Mondelez International, Inc. has launched a new pilot program in the United Kingdom featuring QR codes that provide consumers information on the company’s sustainability and well-being initiatives. The pilot — a global first for Mondelez — is part of its “Pack Light and Right” sustainability packaging strategy.
As part of the pilot program, consumers may scan the QR code on eligible packaging to access a new online platform called “SnackingRight.” The new platform provides information about Mondelez’s global Snacking Made Right programs, including its cocoa sourcing program Cocoa Life, tips on mindful snacking and recycling information. The recycling information includes the Recycle Now locator from WRAP, which helps consumers find out what packaging materials are collected and recycled at nearby locations.
