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Frozen food category surges amid inflation: ‘It’s a dramatic shift,’ says food exec

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May 26, 2022
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Frozen food category surges amid inflation: ‘It’s a dramatic shift,’ says food exec

Frozen food in the refrigerator. Vegetables on the freezer shelves. Stocks of meal for the winter.

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Consumers continue to grapple with inflation — and it’s leading to shifting behaviors at the grocery store.

Saffron Road, which manufactures clean-label frozen food products and better-for-you meals, noticed an uptick in sales over the past few months as more shoppers gravitate toward frozen items amid the current economic environment.

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